newppsa

Welcome to PPSAONLINE, the official portal of the Professional
Photographers of Southern Africa. The aim of the portal is to provide a
service to our members as we adapt to the changing face of the industry and
the challenges and opportunities presented by new technology and the
current economic climate.

We encourage you to browse the site and give us your feedback. New
features include a directory of all members, per category, under the "Locate a
photographer" section and we'll be updating your news and views on a
regular basis. We will also be introducing a 'Classifieds' section whereby
PPSA members will be able to advertise photographic equipment that they no
longer have a use for.

This is your portal and we encourage you to send your views, comments and
suggestions to admin@ppsaonline.co.za

Sony SA Statement
In response to: Sony SA withdraws Profoto Awards sponsorship

After sponsoring the Profoto Awards for the past two years, Sony SA has announced the withdrawal of is
sponsorship of the 2010 Profoto Awards this year.

In order to market the new technologies that allow differentiation from competitors, Sony has decided to rather
direct its resources towards educating new and existing consumers on these technologies.

During the past few years Sony has been investing in developing new technologies which differentiate their
cameras from those of their competitors. These technologies include the Translucent Mirror Technology (in the
Sony SLT cameras) and those found in their interchangeable lens compact cameras (Sony NEX series).

Sony, however, remains committed to the professional photography market. Its product line-up will continue to
reflect this with the release of the replacement of the Alpha 700 in South Africa later this year.

Sony SA would like to thank the Professional Photographers of SA (PPSA), the only national institute for
professional photographers in Southern Africa, for their involvement in the Sony Profoto Awards, and would
like to wish them every success in further encouraging and promoting professional photography. Their
continuous and overwhelming support resulted in the tremendous success of the 2008 and the 2009 Profoto
Awards.

The 2009 Sony Profoto Awards was the pinnacle of the Profoto Awards during its more than twenty years of
existence, which culminated into a magnificent coffee table book featuring the 2009 Sony Profoto winning
images.