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professional photographers of southern africa
Sony introduces world's smallest and lightest interchangeable
lens digital cameras

Models Provide DSLR Performance, Full HD Video, Sweep Panorama,
APS-C sensor and Low-Light Capability in an Unprecedented
Compact Design



Sony introduces two innovative (alpha) compact interchangeable lens digital
cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a
compact body that is easy to slip into a small purse or jacket pocket for ultimate
portability.
Consumers want better picture quality in a smaller form factor. Sony has made that
a reality with these cameras. The NEX-5 and NEX-3 cameras truly embody Sony's
make.believe spirit, said Kristen Elder, Director of Sony's Alpha digital imaging
business. These new cameras are the game-changers everyone has been waiting for
and will revolutionize the consumer experience by offering outstanding picture quality
in pocket size.
With breakthrough video performance, these models are the world s first
interchangeable lens cameras with an APS-C sensor to continuously adjust focus
and exposure while recording video. The NEX-5 camera offers Full HD movie capture
(1080i AVCHD and 720p MP4) with Full HD 60i recording.
These cameras are perfect for point-and-shoot users looking to advance from
snapshots to creative photography as well as existing DSLR users searching for a
no-compromise compact alternative.
Innovative Design
Unlike conventional DSLR models, the mirror-less construction of the new models
reduces the thickness of both camera bodies to just about an inch at their slimmest
point (excluding grip and mount portions). The NEX-5, constructed from magnesium
alloy, and the NEX-3, with a polycarbonate casing, offer a newly developed 14.2
megapixel Exmor APS HD CMOS sensor. About 60 percent larger than the sensor
in micro four-thirds cameras, this sensor is the key to exceptional image quality,
extremely low image noise and creative defocus background effects that are familiar
to DSLR users.
HD Movie Recording and Fast, Silent Auto focus
The NEX-5 and NEX-3 are the first cameras to offer the extra convenience of high
definition video recording. In addition to 720p HD recording, the NEX-5 also captures
Full HD (1920 x 1080i) video in high-quality AVCHD files that can be easily enjoyed
on a compatible HD television via the cameras' built-in HDMI terminal (cable not
included). The NEX-3 shoots 720p HD video as compact MP4 files. Both Sony
cameras include built-in stereo microphones for high-quality audio recording.
Still and video image quality is further refined by Sony s powerful BIONZ processor
that ensures quick DSLR-style shooting response with fast, precise auto focus and
minimal shutter lag. Both cameras can also capture fast-moving action with a
high-speed burst of full-resolution images at up to 7fps (AF/AE fixed from first
frame).
Sweep Panorama
The NEX-5 and NEX-3 are the first cameras featuring Sweep Panorama. Capturing
large group shots is as easy as press-and-sweep. Sweep Panorama mode lets
consumers capture breathtaking shots up to 226-degree horizontal or 151-degree
vertical shots.